Publish a visible source-of-truth block.
- Owner
- Strategist plus content lead
- Effort
- Small
- Where
- Homepage, about page, service hub, or optional /llms.txt
- Quote angle
- Source-of-truth copywriting and publishing.
Sample paid deliverable
See the actual report format before paying.
This is the structure behind the $149 starter audit: a client-ready executive read, evidence table, implementation tickets, source-of-truth copy, schema starter, and a 30-day fix order an agency can turn into quoted work.
What the buyer receives.
This sample uses generic agency-client language so it does not expose a prospect's full paid report. Real paid reports are written for one named site and use public evidence from that site.
1. Executive read
Plain-English verdict
The site has enough public content to understand the business, but AI/search systems have weak source-of-truth packaging and no structured FAQ evidence for buyer questions.
2. Evidence table
Proof before opinion
Every recommendation ties to a visible public check: homepage response, robots, sitemap, metadata, JSON-LD, FAQPage, and exact-brand search surface.
3. Quote path
Commercial next step
The report names the implementation work an agency can quote without pretending one file or one schema block guarantees rankings.
Sample evidence table.
| Signal | Result | Commercial meaning |
|---|---|---|
| Homepage fetch | 200 OK | The public page can be inspected without private access. |
| robots.txt | Found | Basic crawler path exists, but AI crawler policy should be reviewed instead of guessed. |
| sitemap.xml | Found | Search systems have a discovery path for important pages. |
| Source-of-truth page or llms.txt | Not found | The agency can quote a concise factual summary page or optional llms.txt packaging task. |
| JSON-LD | Organization detected; Service and FAQPage missing | Structured data can better match visible services and buyer questions. |
| Exact-brand search | Mixed with similarly named companies | The client needs stronger entity clarity and branded source pages. |
Value gate
The report has to earn its fee.
Worth it
There is a commercial action.
The buyer has a pitch, renewal, implementation quote, white-label sample, or QA decision where a specific report can move the conversation forward.
Not worth it
It is only curiosity.
The selected site has no decision attached, the buyer expects guaranteed AI rankings, or the findings would only become generic best-practice advice.
Quality control
Three useful actions or redirect.
If manual review cannot produce at least three specific next actions from public evidence, the audit should move to a better site or be framed as a benchmark.
Implementation tickets
Three quote-ready next actions.
Add service and FAQ structured data.
- Owner
- Technical SEO or web developer
- Effort
- Small to medium
- Where
- Primary service page or CMS schema layer
- Quote angle
- Schema implementation plus validation.
Clarify exact-brand search ownership.
- Owner
- SEO strategist
- Effort
- Small
- Where
- Homepage metadata, about page, profiles, and internal links
- Quote angle
- Entity clarity cleanup for brand discovery.
Copy block included in the paid report.
The buyer gets copy they can approve, edit, or hand to a web team. This is where the audit becomes implementation work, not just a score.
## Suggested AI-readable summary Sample Agency Client is a local service business serving homeowners and property managers in its primary metro area. The company helps customers compare service options, understand pricing factors, and request help from a specialist team. The website should make its service area, proof points, core services, and contact path clear to both people and search systems. Recommended placement: - Homepage source-of-truth section - Primary service page - FAQ block - Optional /llms.txt summary that points back to visible pages
Schema starter included in the paid report.
The starter block is not blindly installed. It is matched to visible page content and marked as a draft for the buyer's web team to validate before publishing.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What services does Sample Agency Client provide?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Sample Agency Client provides the core services described on its primary service pages, with local support for customers in its stated service area."
}
},
{
"@type": "Question",
"name": "How should a customer choose the right service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The customer should compare the problem, urgency, location, and desired outcome, then contact the team for a scoped recommendation."
}
}
]
}
30-day fix order.
Week 1Confirm the target service, buyer, location, and source-of-truth facts with the client.
Week 2Publish the approved source-of-truth section and align metadata/headings with the same facts.
Week 3Add Service, Organization, and FAQPage schema where it matches visible page content.
Week 4Re-run the public checks, compare evidence, and decide whether implementation or monitoring is the next sale.
Why this is worth paying for.
The paid audit saves the agency from starting with a blank strategy doc. It gives them evidence, wording, tickets, and a sales path for one real client or prospect. The buyer still controls the final implementation and no ranking result is guaranteed.
Best first order: one client or prospect site where the agency wants to win, retain, or scope implementation work. Poor fit: anyone expecting guaranteed AI rankings or private analytics analysis from a public-site starter audit.